The state and consumer confidence in eco-labeling: organic labeling in Denmark, Sweden, The United Kingdom and The United States
By K. M. Sønderskov, C. Daugbjerg. 2011
178 citations recorded by the source corpus.
Trustworthy eco-labels provide consumers with valuable information on environmentally friendly products and thus promote green consumerism. But what makes an eco-label trustworthy and what can government do to increase consumer confidence? The scant existing literature indicates that low governmental involvement increases confidence. This suggests that government should just provide the basic legal framework for eco-labeling and leave the rest to non-governmental organizations. However, the empirical underpinning of this conclusion is insufficient. This paper analyses consumer confidence in different organic food labeling regimes with varying degrees of governmental involvement. Using unique and detailed survey data from the US, United Kingdom, Denmark, and Sweden, the analysis shows that confidence is highest in countries with substantial state involvement. This suggests that governments can increase green consumerism through active and substantial involvement in eco-labeling.
Subfields: Management, Monitoring, Policy and Law, Marketing, Plant Science
View Paper: https://www.semanticscholar.org/paper/8d395336060743094b3c2501ec3173aa0a775bac
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management, Monitoring, Policy and Law
In Marketing
In Plant Science
Citations in the corpus
- Improving Eco-labelling as an Environmental Policy Instrument: Knowledge, Trust and Organic Consumption (2014, background): “Sønderskov and Daugbjerg (2011) suggest that third party certification by the state leads to the highest level of consumer confidence in eco-labels though they caution that this is most likely to occur in countries in which the citizens have a high level of institutional trust.”