Birds of a feather flock together

By M. Peifer. 1998

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Assessing the Role of the ‘Unity Assumption’ on Multisensory Integration: A Review (2017, background): “The results of the three experiments reported by Parise and Spence (2009) are consistent with the view that more pronounced multisensory integration occurs for congruent visual and auditory stimuli than for those pairs of stimuli that happen to be incongruent.”
Celebrities in Advertising: Looking for Congruence or Likability? (2012, unknown): “In all these cases, the aim is to assess the fit between a brand and another entity (a new product category, another brand, an event, or an individual; Fleck & Quester, 2007; Maille & Fleck, 2011).”
Who gives? A literature review of predictors of charitable giving. Part two: gender, marital status, income, and wealth (2012, background): “See Smith et al (1995), Rooney et al (2001), Buis and Wiepking (2006) and Forbes and Zampelli (2011) for more information on the use of different econometric models in the analyses of charitable giving.”
No effect of synesthetic congruency on temporal ventriloquism (2010, background): “In line with the idea that synesthetic congruency affects intersensory binding, Parise and Spence (2009) reported that sensitivity for the AV temporal order of synesthetically congruent pairs (i.e., a high-pitched tone with a small-sized visual stimulus or a low-pitched tone with a large-sized…”