Consumer Responses to Vertical Service Line Extensions

By Jingchun Lei, Ko de Ruyter, Martin Wetzels. 2008

113 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8bfbdfc4cc02dbc5688a7fb2aeec592c56e7ce74