Negative word of mouth can be a positive for consumers connected to the brand

By Andrew Wilson, M. Giebelhausen, Michael K. Brady. 2017

112 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8bdfddf4ab4b7e6ee2681f5c41f8175c5f9dfc9d