Mobile Advertising: Does Location Based Advertising Work?

By Syagnik Banerjee, Ruby Roy Dholakia. 2008

148 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/8b732ccc087dabe9e987dc626d15ddd4ef691188

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Sang Pil Han
2. Anindya Ghose
3. Mingfeng Lin
4. Avi Goldfarb
5. Xueming Luo
6. Michelle Andrews
7. Cait Lamberton
8. Yili Kevin Hong

Citations in the corpus

• An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet (2011, background): “Previous research on location-based mobile advertising shows that users find mobile advertisements distressful when they receive those ads in private locations (e.g., home) and in work-related situations (Banerjee and Dholakia 2008).”