Eyetracking Web Usability

By J. Nielsen, Kara Pernice. 2009

443 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Boosting Search Engines with Interactive Agents (2021, unknown): “Web searchers expect the best answer to be among the top few hits on the ﬁrst results page (Hearst, 2009, §5) and pay marginal attention to the bottom half of the 10 blue links (Granka et al., 2004; Joachims et al., 2005; Nielsen & Pernice, 2009; Strzelecki, 2020).”
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “Nielsen and Pernice (2009) define fixation as the moment when the eyes are fixed on an object and it is possible to enjoy it in detail, while saccades correspond to rapid eye movements between two fixations.”
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2019, background): “Previous studies also highlighted the role of visual content in the initial perception of online sources, as photographs can quickly communicate emotions (Nielsen & Pernice, 2010; Pittman & Reich, 2016).”