Audience Economics: Media Institutions and the Audience Marketplace

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Algorithmic Cultures : Essays on Meaning, Performance and New Technologies (2016, background): “(Napoli 2003) But the rise of audience data was concomitant with a broader embrace of an fascination with surveys and other measurable social data in the world at large (Igo 2008).”
Integrated marketing communications: From media channels to digital connectivity (2009, background): “Audiences can be aggregated into monolithic entities with homogenous tastes (Napoli 2003).”
Automated Media: An Institutional Theory Perspective on Algorithmic Media Production and Consumption (2014, background): “…at the intersection of the behaviors of specific media organizations (e.g., audience measurement firms, media buying agencies) and established norms, cognitions, and values that have gained traction across participants in the audience marketplace (Ettema & Whitney, 1994; Napoli, 2003, 2011).”
The Immensely Inflated News Audience: Assessing Bias in Self-Reported News Exposure (2009, background): “Although I consider people meter data more accurate than self-reports, they, too, are estimates with both random and systematic errors (see, e.g., Napoli 2003, pp. 71–95).”
The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media (2012, background): “Attention has traditionally been monetized in a ''dual-product'' marketplace, where media providers sell content to consumers and ''eyeballs'' to advertisers (Napoli, 2003).”