A Review of Data-Driven Market Segmentation in Tourism
By Sara Dolnicar. 2002
362 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/8a36517f6c5a8c824c442d0f92a229b890c75c93
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In Organizational Behavior and Human Resource Management
In Sociology and Political Science
In Tourism, Leisure and Hospitality Management
Citations in the corpus
- Biclustering (2012, methodology): “For the median sample size as reported in the review of segmentation studies by Dolnicar (2002) this would mean that no more than six variables could be included in the segmentation base.”