E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention

By Zhi Pei, Audhesh Paswan, Ruiliang Yan. 2014

184 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/89c9ed7f0530fd8123f051c3b6815ef4050f9b4c

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In Marketing

1. Rong-Da Liang

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Citations in the corpus

• Predicting intentions to purchase organic food: the moderating effects of organic food prices (2016, background): “When there is information asymmetry or inadequacy in a transaction, then signaling theory holds that consumers choose one or two clues and signals that exist externally in relation to the product (Darby and Karni, 1973; Spence, 1973), such as advertising (Pei et al., 2014), product warranties and br”