The fluent online shopping experience
By Jill Mosteller, Naveen Donthu, Sevgin A. Eroglu. 2014
230 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/89c36781ee0b698b67195b748022feb5f0842d7c
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In Applied Psychology
In Marketing
In Sociology and Political Science
Citations in the corpus
- Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018, background): “Some other studies further demonstrated that channel familiarity and uncertainty reduction would attenuate the amount of cognition effort associatedwith channel transitions, thus creating a fluent cross-channel experience [36,44].”