How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value
By Yi Fu, Xiaoming Liu, Yongqiang Wang, R. Chao. Tourism Management, 2018
140 citations recorded by the source corpus.
Abstract This study investigates the relationships among souvenir authenticity, perceived value (PV) and behavioral intention (BI) in the context of experiential consumption. Using the customer data from the Pearl River Delta region of China, this empirical study adopts a PLS-SEM model to further examine the mediating effect of PV and the moderating effect of experiential consumption on the relationship between souvenir authenticity and BI. In comparison with the non-experiential consumption setting, souvenir authenticity was found to have a greater positive effect on the BI of tourist through PV in the experiential consumption setting. In addition, different dimensions of authenticity and PV are emphasized during souvenir purchases in the experiential consumption. These results deepen the understanding of souvenir authenticity and PV as well as the effects of experiential consumption for postmodern tourists. Managerial implications are provided for practitioners.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/895f956782b050202fcc8e1454172eead3e0e6db
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In Marketing
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- Perceived authenticity of traditional branded restaurants (China): impacts on perceived quality, perceived value, and behavioural intentions (2020, background): “There is extant research noting a significant role of perceived authenticity on consumer behaviour (Liu et al., 2018; Fu et al., 2018; Tsai & Lu, 2012).”