Social influence in human face preference: men and women are influenced more for long-term than short-term attractiveness decisions

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Reinforcement learning signal predicts social conformity. (2009, background): “Ratings of facial attractiveness are modulated by social environment (Jones et al., 2007; Little et al., 2008) and thus it makes them an optimal and important model for studying social conformity.”
Mate Choice Copying and Nonindependent Mate Choice: A Critical Review (2011, background): “…give higher desirability (e.g. attractiveness, interest in pursuing a relationship, etc.) ratings to men who are presented with attractive mates and lower ratings to those presented with unattractive mates (Waynorth 2007, Little et al. 2008, Vakirtzis & Roberts 2010b, Yorzinski & Platt 2010).”
Humans show mate copying after observing real mate choices. (2010, methodology): “In addition, similar to the methodology of Little et al. (2008), we used measures of short-term and long-term relationship interest toward the targets (instead of just physical attractiveness ratings) to better understand when mate copying is used in mate choice.”