How consumers choose a financial institution: decision‐making criteria and heuristics

By Jinkook Lee, Julia Marlowe. 2003

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8591c3324eae577139f3ee0b7590548397d6b58e

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In Marketing

1. Kazi Omar Siddiqi

In Organizational Behavior and Human Resource Management

1. Kazi Omar Siddiqi

Citations in the corpus

• An Empirical Survey of Individual Consumer, Business Firm and Financial Institution Attitudes towards Islamic Methods of Finance (2008, unknown): “Further, the convenience motivation include location or other factors such as service quality [see, for instance, Wel and Nor (2003) and Lee and Marlowe (2003)].”
• The importance of service quality in bank selection for mortgage loans (2006, background): “) as the bank selection itself has traditionally constituted a complex process that confuses many consumers ( Lee and Marlowe, 2003”