Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell

By Charles Spence. 2016

123 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/842a9c4450ef1ef2a168b0e701740a857c821991

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Andy Woods
2. Gregory Simmonds
3. Charles Spence
4. Yi-Chuan Chen
5. Mirjam Keetels
6. Jean H. M. Vroomen
7. Camille Koppen
8. Jeroen J. Stekelenburg

In Sensory Systems

1. Andy Woods
2. Gregory Simmonds
3. Charles Spence
4. Yi-Chuan Chen
5. Mirjam Keetels
6. Carlos Velasco
7. Jean H. M. Vroomen
8. Jeroen J. Stekelenburg

In Social Psychology

1. Andy Woods
2. Charles Spence
3. Gregory Simmonds
4. Camille Koppen
5. Yi-Chuan Chen
6. Jean H. M. Vroomen
7. Mirjam Keetels
8. Agnès Alsius

Citations in the corpus

• ‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation (2018, background): “Prior research on transparent packaging 59 Previous research on products that incorporate transparent design elements into 60 their packaging has highlighted a number of effects on consumer evaluations and 61 purchase intentions (see Simmonds & Spence, 2016, for a comprehensive review).”