Customers' purchase decision-making process in social commerce: A social learning perspective
By Aihui Chen, Yao-bin Lu. International Journal of Information Management, 2017
355 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/83ecc9d5928e8adad18b91faf59f011feb48030d
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Then they click on an embedded link provided by the vendors to complete the purchasing [3,4].”
- What Drives Consumer Shopping Behavior in Live Streaming Commerce (2020, background): “Within such a shopping environment, potential consumers can make stimulated shopping decisions, conduct purchases to enjoy the excitement and pleasure of the shopping events, and engage in social activities [Chen et al. 2017], leading to the creation of more potential shopping opportunities and sust”