Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

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Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014, background): “…(“I would buy a product just because it has status”), CSNI with Bearden et al.'s (1989) scale (“I rarely buy the latest fashion until I am sure my friends approve of them”), and CNFU with Ruvio, Shoham, and Brencic (2008) (“I dislike products or brands that are customarily bought by everyone”).”
Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model (2019, result): “In addition, the signiﬁcant relationship between BI and ATT is consistent with the ﬁndings of Zhang et al. Based on the TAM, this paper constructs a user adoption model for Fintech services, which mainly considers the role of TRU and its determinants and uses empirical data for veriﬁcation.”
Predicting green product consumption using theory of planned behavior and reasoned action (2016, background): “…validity through two approaches: (a) all factors loadings were significant and above 0.5 (Bagozzi et al., 1991) and (b) all Average Variance Extracted (“AVE”) values were above 0.5 (Ruvio and Shogam, 2008; Fornell and Larcker, 1981), and composite reliabilities were above 0.7 (Hair et al., 1998).”
The Psychology of Authenticity (2019, unknown): “, 2013), the 10-item Need for Control scale (Burger & Cooper, 1979), and the 12-item Need for Uniqueness scale (Ruvio et al., 2008).”