Anti-Smoking Media Campaign Messages: Theory and Practice

By Elisia L. Cohen, Michelle Shumate, A. Gold. 2007

127 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Physiology

View Paper: https://www.semanticscholar.org/paper/82ce78459ebd94a4fccaeae438d7de5ae26c21ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Robert A. C. Ruiter
2. Gerjo Kok
3. Gjalt-Jorn Ygram Peters
4. Pascal Paillé

In Literature and Literary Theory

1. Gerjo Kok
2. Robert A. C. Ruiter
3. Gjalt-Jorn Ygram Peters

Citations in the corpus

• Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory (2013, background): “This discussion focuses on the strong, scary graphic warnings that are widely used in mass media interventions (of which over 80% lacks efficacy components; Cohen, Shumate, & Gold, 2007 ), designed to enhance the perceived severity of a threat (as opposed to emotionally neutral communications expla”