Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship among International Experiential Knowledge, Institutional Distance, and Uncertainty

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Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies (2013, background): “…operating in export markets are faced with intense competitive environment conditions, and questions regarding how to best engage with those environments have been the focus of several export marketing research studies (e.g., Cadogan, Kuivalainen, and Sundqvist 2009; Hilmersson and Jansson 2012).”
Effectuation and foreign market entry of entrepreneurial firms (2015, background): “One exception is Hilmersson and Jansson’s (2012) empirical study which highlights the importance of experiential knowledge about the networks in the host country for uncertainty reduction in the market entry process.”
Small and medium-sized enterprise internationalisation strategy and performance in times of market turbulence (2014, methodology): “Thus, the present study confirms previous research (Eriksson et al., 1997; Hilmersson, 2012; Hilmersson and Jansson, 2012; Johanson and Vahlne, 1977) in claiming that a broad scope of international operations exposes the firm to a multitude of institutional environments, customers as well as…”