Quantifying Aesthetic Form Preference in a Utility Function

By Seth Orsborn, Jonathan Cagan, Peter Boatwright. 2009

155 citations recorded by the source corpus.

Subfields: Food Science, Mechanical Engineering, Social Psychology

View Paper: https://www.semanticscholar.org/paper/81b60323c81d5743b44a6930fea5526127ab6e02

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Mechanical Engineering

1. Jinjuan She
2. Erin MacDonald

In Social Psychology

1. Jinjuan She
2. Dirk Schaefer
3. Hannah Forbes
4. Erin MacDonald
5. Ji Hyea Han

Citations in the corpus

• An exploration of how creativity, functionality, and aesthetics are related in design (2021, background): “1 3 considered a key factor in customers’ buying decision and satisfaction (Orsborn et al. 2009).”
• Seven cognitive concepts for successful eco-design (2015, background): “Engineering design methods that identify preferences and sentiments associated with a product's form (Kelly and Papalambros, 2007; Orsborn et al., 2009; Reid et al., 2009) can be modified to identify product forms that communicate lower environmental impact.”