Food Safety and Consumers' Willingness to Pay for Labelled Beef in Spain

By Ana Angulo, J. Gil, L. Tamburo. 2005

110 citations recorded by the source corpus.

Abstract The objective of this paper is to assess the quality/safety value for beef consumers, measuring their willingness to pay a price premium for labelled beef. From a survey conducted among food shoppers within the household, consumers are segmented according to their safety perception of specific food products. For each segment, their willingness to pay for labelled beef is calculated. Finally, the main factors explaining such a decision are considered. The results indicate that food scares, the perception of a negative impact of agricultural production on the environment and health concerns are having a major impact on the food consumer purchasing decisions for beef. However, most consumers are not willing to pay a price premium for labelled beef.

Subfields: Economics and Econometrics, Plant Science

View Paper: https://www.semanticscholar.org/paper/816ea59f753298e9287f9465428f68ec28fc1dc1

How researchers see this paper

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In Economics and Econometrics

  1. Nina Michaelidou

In Plant Science

  1. Louise M. Hassan
  2. Nina Michaelidou

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