An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior

By Millissa F. Y. Cheung, Wai Ming To. Journal of Retailing and Consumer Services, 2019

431 citations recorded by the source corpus.

Abstract This study proposed an extended value-attitude-behavior model to explain for consumers' green purchase behavior and validated this model on a random sample of 399 Chinese consumers in Hong Kong. Results of structural equation modelling showed that consumers' environmental consciousness (value) strongly influenced their attitude towards environmental issues and towards eco-social benefits (attitude), which in turn exerted positive effects on their green purchase behavior (behavior). Green product information was found to be a key determinant of consumers’ green purchase behavior. Moreover, high quality green products were reported to moderate the relationships between attitude towards eco-social benefits and green purchase behavior and between green product information and green purchase behavior, but not on the relationship between attitude toward environmental issues and green purchase behavior.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/7f2b186ec25adf9b31d1717fb9dcfc5715f62870

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In Management, Monitoring, Policy and Law

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Citations in the corpus

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020, background): “Earlier scholars found in their study that environmental concern affects the consumer’s purchasing decision process, especially for green products [17,23,61,71,72].”
Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness (2020, background): “Several studies have examined the impact of environmental issues on willingness to purchase organic food (Konuk 2018; Wang, Pham, and Dang 2020; Cheung and To 2019).”