The effect of an advertisement’s colour on emotions evoked by attitude towards the ad

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The role of advertising in consumer emotion management (2012, background): “Research also suggests that feelings play an important role in the formation of attitudes and judgements about advertisements (Edell & Burke 1987; Lichtlé 2007; Dickson & Holmes 2008) and can be an important mediator in explaining the relationship between cognitive and behavioural reactions to…”
Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “Though, there has been some early work that focuses on topics relating to colors such as advertising (Lichtlé, 2007), atmospherics (Bellizzi and Hite, 1992; Chebat and Morrin, 2007), product or its packaging (Pantin-Sohier, 2009), and brand logo (Labrecque and Milne, 2012), little is known about…”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, background): “Adapted from marketing and as noted above, certain colours such as blue are perceived as more aesthetically appealing and are associated with trust (Lichtle, 2007), while other colours are perceived by the user as less favorable.”