Transforming celebrities through social media: the role of authenticity and emotional attachment
By Christine M. Kowalczyk, Kathrynn Pounders. 2016
237 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/7d22989caea4569532ce8179e8fbef8fd5baefd9
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Raquel Sánchez-Fernández
- David Jiménez-Castillo
- Vrinda Soma
- Jan H. Kietzmann
- Patrick van Esch
- Sommer Kapitan
In Sociology and Political Science
- Raquel Sánchez-Fernández
- David Jiménez-Castillo
- Vrinda Soma
- Jan H. Kietzmann
- Patrick van Esch
- Sommer Kapitan
Citations in the corpus
- How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “These feelings derive from the sense of accessibility and psychological proximity to influencers that individuals perceive (Kowalczyk & Pounders, 2016).”
- Influencer Marketing and Authenticity in Content Creation (2021, background): “…and the intent to post honest content (trustworthiness) are important to endorser effectiveness, authenticity via creating and posting content that aligns with one’s true self is an important component of influencer success (Kowalczyk & Pounders, 2016; Lou & Yuan, 2019; Woodroof et al., 2020).”