Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings

By Edward Shiu, S. Pervan, L. Bove, S. Beatty. 2011

111 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7cdeefe2843cb9d48ae4c5998be3386103cc83aa

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In Organizational Behavior and Human Resource Management

1. Liezl-Marié van der Westhuizen

In Sociology and Political Science

1. Liezl-Marié van der Westhuizen

Citations in the corpus

• Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “, 1991), is sufficient proof that selfbrand connection and the second-order brand experience are distinct constructs and would thus indicate discriminant validity (Shiu et al., 2011).”