Marketing Research: an applied approach: 3rd European Edition

By Naresh K. Malhotra, D. Birks. 2007

427 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/7cc539d9d1e7e36949f130a3823527702d9786e2

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Citations in the corpus

Farm diversification, entrepreneurship and technology adoption : analysis of upland farmers in Wales (2017, methodology): “The results of the cluster analysis were analysed for validity using ANOVA and Chi-square analysis to ensure the segments developed were indeed distinct (Malhotra and Birks, 2007).”
Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India (2020, unknown): “In judgmental sampling the onus lies on the researchers to select the elements from the population based on the samples’ representation of the population of interest (Malhotra and Birks, 2007).”
Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research (2013, methodology): “In the questionnaire, we used a seven-point interval scale (Friedman and Amoo, 1999) and constant sum scaling (Malhotra and Birks, 2007).”
Empowerment effects across cultures (2007, methodology): “Whereas qualitative research is primarily exploratory in nature, quantitative research is either descriptive or causal and can also be referred to jointly as conclusive research (Malhotra & Birks, 2000).”
Social Sustainability in Developing Country Suppliers: An Exploratory Study in the Ready Made Garments Industry of Bangladesh (2014, background): “Interviewees were identified either through personal contacts or via referrals from a previous interviewee, ensuring participants were both accessible and cooperative (Bryman and Bell, 2007, Malhotra and Birks, 2007).”