Tuning in and tuning out: media multitasking among young consumers

By F. Bardhi, Andrew J. Rohm, Fareena Sultan. 2010

144 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7bbf8807be001a18161712f9738b81363ff10dba

Citations in the corpus

• Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food (2011, unknown): ““Consumers are no longer passive media spectators, but interact with media in co-producing settings” Bardhi et al., 2010 The emergence and dynamics of new types of promotions, especially on the web, are changing the way companies communicate to children.”