Brand personality and destination image of Istanbul
By Şafak Şahin, Seyhmus Baloglu. 2011
138 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/7ba2dfde05ef948e0a0eca385713b070b01bb53e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- K. Kaplanidou
- T. Henthorne
- A. Apostolopoulou
- D. Papadimitriou
- Şafak Şahin
- Seyhmus Baloglu
- Chaozhi Zhang
- Zhuowei Huang
In Sociology and Political Science
- K. Kaplanidou
- A. Apostolopoulou
- D. Papadimitriou
- T. Henthorne
- Şafak Şahin
- Seyhmus Baloglu
- Chaozhi Zhang
- Zhuowei Huang
Citations in the corpus
- Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “When both the cognitive and affective components of destination image are considered, research has consistently highlighted the powerful role of affective image in the evaluation of a destination (e.g., Baloglu and McCleary 1999; Hosany, Ekinci, and Uysal 2007; Sahin and Baloglu 2011).”
- Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “DBP measurements can be varied by destinations due to the variability feature of tourism products (see for example Chen & Phou, 2013; Sahin & Baloglu, 2011; Usakli & Baloglu, 2011).”
- Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior (2014, methodology): “This means that the more appealing the attributes of the destination to the individual tourist, the better and higher is the affective evaluation (Sahin & Baloglu, 2011).”