Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator

By Jalal Rajeh Hanaysha. Int. J. Inf. Manag. Data Insights, 2022

385 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7b8f447a2abf20f758c1647574dea355b0398bb5