Signaling Corporate Strategy in IPO Communication

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Are Investors Influenced By How Earnings Press Releases Are Written? (2008, unknown): “Communication research has examined promotional aspects in corporate press releases by comparing those releases to journalists’ news reports of the same event (Maat, 2007) and has shown that corporate strategy communications affect market responses (Gao et al., 2007).”
Signaling Theory: A Review and Assessment (2011, background): “This raises the related issue of signal consistency, which we define as the agreement between multiple signals from one source (Gao et al., 2008).”
Which updates during an equity crowdfunding campaign increase crowd participation? (2016, unknown): “This increases the chances that receivers capture the signal and are not confused by different signal contents (Gulati and Higgins 2003; Gao et al. 2008).”