Marketing Research Methodological Foundations

By Doreen Meier. 2016

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Motivated Processing (2015, methodology): “Second, Study 1 used single-item measures, which might be problematic (Churchill, 1987).”
Understanding the Effects of a Tourism Crisis (2014, background): “Other research has explored biosecurity and disease with an emphasis on the Foot and Mouth Disaster in the United Kingdom (Baxter and Bowen 2004; Coles 2003; Irvine and Anderson 2005; Miller and Ritchie 2003; Ritchie et al. 2003; Rodway-Dyer and Shaw 2005; Sharpley 2000; Williams and Ferguson 2005, ”
Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects (2015, methodology): “Finally, to ensure that the quality of the information received was suitable for statistical analysis, all completed questionnaires were carefully edited, with some being removed because of incomplete and/or inconsistent answers (Iacobucci & Churchill, 2009).”
Measuring innovation capability in exporting firms: the INNOVSCALE (2015, methodology): “In order to assess nomological validity, we tested the relation between our constructs scale and another constructs not included in the model but which they are theoretically related in prior research (Churchill, 1995).”