A COMPARISON OF ACTUAL AND INTENDED CONSUMER BEHAVIOR IN RESPONSE TO RETAIL STOCKOUTS

By W. Zinn, Peter C. Liu. 2008

91 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/797578ca9ff25c57acd77f06626aa85f3c5bc84c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Mortimer
2. Martin E. Dresner
3. P. Clarke
4. Philip T. Evers
5. Xiang Wan

In Organizational Behavior and Human Resource Management

1. G. Mortimer
2. P. Clarke

Citations in the corpus

• Too Much of a Good Thing: The Impact of Product Variety on Operations and Sales Performance (2012, background): “Customers wishing to purchase these out-of-stock items may respond by substituting other products for the desired choices or by delaying their purchases until a later date (Zinn and Liu, 2008).”
• Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics (2011, background): “This is often referred to as SDL substitute, delay or leave (Zinn and Liu, 2001; Zinn and Liu, 2008).”
• Cruise Line Customers’ Responses to Risk and Crisis Communication Messages: An Application of the Risk Perception Attitude Framework (2018, background): “There has also been some discussion in the literature about the efficacy of measuring intended behaviors (Stacks 2010; Zinn and Liu 2008).”