Post-Merger Product Repositioning

By Amit Gandhi, Luke M. Froeb, S. Tschantz, G. Werden. 2008

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The effects of mergers on product positioning: evidence from the music radio industry (2010, methodology): “Gandhi et al. (2008) also describe how the merger of Carnival Corporation and P&O Princess Cruises, was followed by a reallocation of assets so that the Cunard and P&O brands could focus on di¤erent market segments.”
Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2008, background): “In a case where the merged firm has the entire Hotelling line available to choose from (as in Gandhi et al. (2008)) or a larger flavor choice set at its disposal, the impact is likely to be more substantial.”
Acquisitions, markups, efficiency, and product quality: Evidence from India (2018, background): “For instance, they might drop products or add new ones to their portfolio and reposition their existing products to differentiate themselves from their competitors (Argentesi et al., 2016; Bernard et al., 2010; Berry and Waldfogel, 2001; Gandhi et al., 2008).”
The First-Order Approach to Merger Analysis (2013, unknown): “The firm’s first-order conditions pre-merger can be (9)We thus rule out changes in the non-price determining characteristics of products as considered in the literature on product repositioning (Mazzeo, 2002; Gandhi et al., 2008).”