The effect of personality on impulsive and compulsive buying behaviors

By Asad Shahjehan, Jaweria, leeb Qureshi, Faheem Zeb, Kaleem Saifullah. 2012

112 citations recorded by the source corpus.

This study investigates the impact and effect of personality (Big Five Personality Traits) on buying behavior (impulsive and compulsive buying). The participants (N=640) are students from a public sector university. Moreover, the influence of individual personality traits, that is, extraversion, agreeableness, conscientiousness, openness and neuroticism on impulsive and compulsive buying has been analyzed. Moreover, the effect of age and educational level has also been analyzed. The analysis presents interesting insight on the aforementioned relationship.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/786088073ed2193b2138c3f64fd2d170ae4fc36d

Citations in the corpus

• Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale (2016, unknown): “The findings from Shahjehan, Qureshi, Zeb, and Saifullah (2011) present a point in this case, wherein results indicated a positive relationship between “emotional instability” and impulsive behaviour.”