A social marketing mix for renewable energy in Europe based on consumer stated preference surveys

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Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2013, background): “…buy electricity generated from renewable energy sources, even at a premium (Gerpott and Mahmudova, 2009; Hansla, 2011; Litvine and Wüstenhagen, 2011; Menegaki, 2012; Menges et al., 2004; Menges et al., 2005; Mewton and Cacho, 2011; Nomura and Akai, 2004; Oliver et al., 2011; Susaeta et al., 2011).”
Renewable energy in Saudi Arabia: current status and future potentials (2015, background): “…Mohammed 1998) considered as a vital contribution toward a sustainable energy future (Nigel and Rice 2012; Mine and Erhan 2012; Payam et al. 2013; Menegaki 2012; Mohammed et al. 2013b; Zhang et al. 2009; Kamaruzzaman et al. 2011; Ming et al. 2013; Tolón-Becerra et al. 2011) since they provide…”
What makes consumers adopt to innovative energy services in the energy market? A review of incentives and barriers (2016, background): “: price level, distribution channels, service and promotion of new offers [26,45].”