Shame-Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals

By Vanessa Boudewyns, M. Turner, Ryan S. Paquin. 2013

102 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/780fdb43163cba1f640c03c694af52cb71e3fc4d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Beatriz Casais
2. João F. Proença

In Sociology and Political Science

1. Beatriz Casais
2. João F. Proença

Citations in the corpus

• The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021, background): “In order to inhibit people from continuing or adopting certain unhealthy behaviours, social marketers use negative messages with threats to create viewer reactions of fear, guilt or shame that lead to a disincentive to behave in a certain way (Boudewyns et al., 2013; Brennan & Binney, 2010; Caubergh”