Perceived authenticity of the visitor experience in museums: : conceptualization and initial empirical findings
By A. Hede, Romana Garma, A. Josiassen, M. Thyne. 2014
86 citations recorded by the source corpus.
Subfields: Marketing, Museology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/77bfadaee417ab3400f7dc174390f4ec2275f0a7
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Citations in the corpus
- Brand authenticity leads to perceived value and brand trust (2019, background): “decades and continue to be highly controversial topics not only in the tourism and marketing research literature (Hede et al., 2014) but also in practical studies.”