Mobile marketing: the role of permission and acceptance

By Stuart J. Barnes, Eusebio Scornavacca. International Journal of Mobile Communications, 2004

392 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7770c8e1b66cef14d34b6497839c3598731cb140

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Matti Leppäniemi
2. Heikki Karjaluoto
3. R. Danish
4. S. Sair
5. Timothy Hyungsoo Jung

In Marketing

1. Matti Leppäniemi
2. Heikki Karjaluoto

In Strategy and Management

1. Heikki Karjaluoto

Citations in the corpus

• Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005, background): “Additionally, as was already discussed, m-advertising should be permission-based [ 53 ] and integrated in multi-channel campaigns [e.g., 47].”
• Modeling users’ acceptance of mobile services (2012, background): “And the permission needs to be dynamic; it does not only refer to the consumers’ “opt-in” agreement, but also to the opportunity to change their preferences or stop their participation in the mobile transaction [9], whenever they feel to do so.”