Why we ignore social networking advertising
By Zeljka Hadija, S. Barnes, Neil Hair. 2012
99 citations recorded by the source corpus.
Subfields: Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/76a5582d67d43058297f7a3fdf13c8ae856239f1
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In Sociology and Political Science
In Human-Computer Interaction
Citations in the corpus
- Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, methodology): “Furthermore, Hadija et al. (2012) proposed that organisations and managers must also understand what consumers and prospective consumers are doing on SNS such as Facebook; hence, should be prepared to alter or adapt their SNA strategies owing to changes that occur in the environment, and as a…”