Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

By Emi Moriuchi. Psychology & Marketing, 2019

271 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7473bb66fe71acb5d880874433f23bb214ae758a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. V. Pitardi
2. Hannah R. Marriott

In Marketing

1. V. Pitardi
2. Hannah R. Marriott
3. Jack S. Tillotson
4. Vito Tassiello
5. A. Rome

In Sociology and Political Science

1. V. Pitardi
2. Hannah R. Marriott
3. Jack S. Tillotson
4. Vito Tassiello
5. A. Rome

Citations in the corpus

• Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence (2021, background): “;) and offers new insights into VA adoption literature (McLean & Osei ‐ Frimpong, 2018; Moriuchi, 2019).”
• “Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction (2021, background): “…search products (i.e., those that can be evaluated by simply reading the product information) more positively than experiential products (i.e., those that require evaluation through the senses); as well as those of Moriuchi (2019) who concludes that VAs are often used to make habitual purchases.”