Consumer Co‐creation and Situated Creativity

By Jason Potts, John Hartley, J. Banks, Jean Burgess, R. Cobcroft, Stuart Cunningham, Lucy Montgomery. 2008

200 citations recorded by the source corpus.

This paper examines the industrial dynamics of new digital media from the perspective of consumer co‐creation. We find that consumer–producer interactions are an increasingly important source of value‐creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co‐evolutionary process between economic and cultural dynamics.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7469e1667b7c91bc839a558d843ba37d0a58cad2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Patrícia Oom do Valle
2. Júlio da Costa Mendes
3. Nico Carpentier
4. Ana Cláudia Campos
5. N. Scott

In Strategy and Management

1. Patrícia Oom do Valle
2. Júlio da Costa Mendes
3. Ana Cláudia Campos
4. N. Scott

Citations in the corpus

• Co-Creation Experiences: Attention and Memorability (2016, background): “These interactions and activities generate value for the customer (Potts et al., 2008; Ramaswamy, 2011).”
• Differentiating between access, interaction and participation (2015, background): “As Jenkins (2006) and Potts et al. (2008) remark, companies (or other types of organizations) are often involved in these interactive processes.”