A Cross‐Cultural Test of the Value–Attitude–Behavior Hierarchy

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Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention (2019, background): “Although VAB and corresponding value dimension theories have been widely used in research on behavioral patterns in ecological behavior, tourism destinations and other areas [25,26], the value of tourism products cannot be described solely on the basis of internal and external value.”
A new model for testing green consumer behaviour (2019, background): “Milfont et al. (2010) recommend the expansion of the prevailing models, as well as the need to test and compare samples from several countries.”
Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior (2021, methodology): “The VAB model postulates values as the most abstract level of the social cognitions that determine attitudes and behaviors (Homer & Kahle, 1988; Milfont et al., 2010).”
Values Matter, Don’t They? – Combining Theory of Planned Behavior and Personal Values as Predictors of Social Entrepreneurial Intention (2018, background): “In research on environmental behavior, an indirect value influence via attitudes has already been found (Milfont, Duckitt, and Wagner 2010).”