Individual differences in reactions towards color in simulated healthcare environments: The role of stimulus screening ability

By K. Dijkstra, Marcel E. Pieterse, Ad Th. H. Pruyn. 2008

143 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/732af01a1bf31ab403f99fe49a1450932a903a5a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Amar Cheema
2. Rajesh Bagchi

In Sensory Systems

1. Amar Cheema
2. Rajesh Bagchi

In Social Psychology

1. Amar Cheema
2. Rajesh Bagchi

Citations in the corpus

• The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2013, background): “Indeed, research consistently demonstrates that red is more arousing, both physiologically (Babbitt 1878; Gerard 1957) as well as psychologically (Dijkstra et al. 2008; Labrecque and Milne 2011).”
• An expanded servicescape perspective (2011, unknown): “lighting, colors, brightness, shapes (Dijkstra et al., 2008), aesthetic cleanliness, olfactory (scent, air quality, fragrance; Mattila and Wirtz, 2001), ambient (e.”