Sustainability Marketing: A Global Perspective

By Ken Peattie. 2009

344 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/72e8609eea3e6eddc793a6c171b7ceec466059f0

Citations in the corpus

• Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory (2014, unknown): “If demand places a utilitarian value on the resources that its VT experience is based on, conventional profit-based marketing will be largely inconsiderate of environmental and social costs and returns (Belz and Peattie, 2012; Kotler and Lee, 2011).”
• Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR” (2013, unknown): “On the one hand, interpretivist studies focus on how socially connected consumers establish shared norms, meaning systems and identities (e.g., Belz and Peattie 2009).”