Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age

By Ioni Lewis, Barry Watson, Richard Tay. 2007

181 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7227e6ea020bee12d2c96591f0a9a4d0255800bb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard Tay
2. Ioni Lewis
3. Katherine M. White
4. Barry Watson

In Social Psychology

1. Richard Tay
2. Ioni Lewis
3. Katherine M. White
4. Barry Watson

In Sociology and Political Science

1. Ioni Lewis
2. Katherine M. White
3. Barry Watson
4. Mark D. Griffiths
5. Daria J. Kuss

Citations in the corpus

• The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising. (2007, background): “…appeals, many studies have relied upon self-reported behavioural intentions as the primary measure of message acceptance (see King & Reid, 1990; Lewis et al., 2007b; Rogers & Mewborn, 1976; Tay, 2002); although self-reported behaviour has been assessed in some studies (Kohn et al., 1982; Lewis…”