A Conceptualization of the Employee Branding Process

By Sandra J. Miles, Glynn Mangold. 2004

338 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7207a8b4e2a5c308a95f1c3bbb7d280cacd504be

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ian Lings
2. Siegfried P. Gudergan
3. Ralf Wilden
4. S. Gounaris

In Organizational Behavior and Human Resource Management

1. Ian Lings
2. Siegfried P. Gudergan
3. Ralf Wilden
4. S. Gounaris

In Sociology and Political Science

1. Ian Lings
2. Siegfried P. Gudergan
3. Ralf Wilden
4. S. Gounaris

Citations in the corpus

• Employer branding: strategic implications for staff recruitment (2010, background): “Additionally, negative word of mouth may result, and employee referrals may decrease (Miles & Mangold, 2004).”