Moral signals, public outrage, and immaterial harms

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Mind Perception Is the Essence of Morality (2012, background): “Second, at the level of the individual, morality concerns character —how we judge not specific acts but the agents who perform them (Alicke, 2000 ; Pizarro & Tannenbaum, 2011 ; Tannenbaum, Uhlmann, & Diermeier, in press ).”
When Mental States Matter, When They Don't, and What That Means for Morality (2013, background): “…judgments in the case of self-directed actions (e.g., defiling oneself reflects poorly on one’s moral character) and harsh “moral action” judgments in the case of other-directed actions (e.g., hurting someone else is an immoral act; cf. Pizarro & Tannenbaum, 2011; Tannenbaum et al., 2011).”
Deconstructing intent to reconstruct morality (2015, background): “For instance, people judge a wealthy individual to have an impoverished moral character if he chooses to engrave his face on a marble tabletop; yet, they do not consider this action to be morally impermissible [28].”