Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

By Benjamin Edelman, M. Schwarz. 2010

141 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/702b657bc5a4141a4244a4bff42c739a609046e8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Ilya Segal
2. Przemyslaw Jeziorski

In Marketing

1. Ilya Segal
2. Przemyslaw Jeziorski
3. Jia Liu
4. Olivier Toubia

In Strategy and Management

1. Ilya Segal
2. Przemyslaw Jeziorski
3. Jia Liu
4. Olivier Toubia

Citations in the corpus

• What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising (2012, methodology): “For example, Edelman, Ostrovsky, and Schwarz (2007) propose a model that assumes that the CTR (clickthrough rate) on a given ad in a given position is a product of ad and position-specific effects and does not depend on which other ads are displayed in the other positions.”