The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research

By James Price Dillard, Kirsten M. Weber, Renata Grillova Vail. 2007

268 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Pictorial cigarette pack warnings: a meta-analysis of experimental studies (2015, unknown): “81 In our review, pictorial warnings were also superior to text warnings on all eight perceived effectiveness outcomes.”
Explaining the Relationships among Supportive Message Quality, Evaluations, and Outcomes: A Dual-Process Approach (2012, background): “Research by Dillard, Weber, and Vail (2007) found evaluations of persuasive messages and their actual influence on attitude change to be highly correlated.”
Cheap talk and credibility: The consequences of confidence and accuracy on advisor credibility and persuasiveness (2013, background): “We did not expect perceived credibility and persuasion to be perfectly correlated (Dillard et al., 2007) and we see three potential reasons why our results differ for the two dependent measures.”
Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research (2016, methodology): “Therefore, we recorded the reliability of response strategies as 1.00 (Dillard et al., 2007).”