Product Design: Preference for Rounded versus Angular Design Elements
By S. Westerman, P. Gardner, E. Sutherland, Tom White, K. Jordan, David Watts, S. Wells. 2012
157 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Mechanical Engineering, Social Psychology
View Paper: https://www.semanticscholar.org/paper/6f15564095911036d950d3fecb41bdfdfd608ba1
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Experimental and Cognitive Psychology
- Carlos Velasco
- Andy Woods
- Ophélia Deroy
- Charles Spence
- Yi-Chuan Chen
- Mirjam Keetels
- Jean H. M. Vroomen
- Camille Koppen
In Mechanical Engineering
In Social Psychology
- Carlos Velasco
- Andy Woods
- Charles Spence
- Ophélia Deroy
- Camille Koppen
- Yi-Chuan Chen
- Jean H. M. Vroomen
- Mirjam Keetels
Citations in the corpus
- ‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation (2018, unknown): “…39 product evaluations and purchase intent either positively or negatively (e.g., Bar & 40 Neta, 2006; Salgado-Montejo, Leon, Elliot, Salgado, & Spence, 2015; Spence, Ngo, 41 Percival, & Smith, 2013; Velasco, Woods, & Spence, 2015; Westerman et al., 2012, 42 2013; see Spence, 2016, for a review).”
- Hedonic mediation of the crossmodal correspondence between taste and shape (2015, background): “…in Experiment 4 liked the round shapes (M = 64.18, SD = 13.49) significantly more than angular shapes (M = 39.18, SD = 16.61), t(19) = 4.132, p = .001, Cohen’s d = 0.92), thus adding further weight to the claim that people prefer round over angular shapes (Bar & Neta, 2006; Westerman et al., 2012).”
- Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation (2015, unknown): “Psychology and Marketing DOI: 10.1002/mar preference (Westerman et al., 2012; Yamamoto & Lambert, 1994).”