Consumers, food and convenience: The long way from resource constraints to actual consumption patterns

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To cook or not to cook: A means-end study of motives for choice of meal solutions (2007, background): “A view of convenience based on economic rationality—consumers choose the meal preparation alternative that offers the greatest perceived time and effort savings for a specific situation—has also framed the few studies devoted to its psycho-social determinants like convenienceorientation, role-overlo”